Are You Top Of Mind 24×7 With Your Players?
Articles
The Clock Model I’m not sure who is actually credited for the Clock Model Framework, but I attribute my awareness to Scott Galloway (Prof G) [...]
Cache Creek Casino Resort – Northern California’s Premiere Destination
Articles
This past May, I had the opportunity to visit the team at Cache Creek Casino Resort for a unique slot research project (watch special video [...]
Articles
Can Your Casino Marketing Department Hold its Own?
Feeling overwhelmed? In casino marketing we are in a perpetual state of flux. I’ve found that the best way to thrive in this environment has [...]
Articles
When Does a Process Become a Rut?
“We just do it that way because we always have.” No one really knew why they did it that way. The same type of people [...]
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True or False? Business Optimization Techniques Only Work for Large Manufacturers, Not Casinos
True or False? Business Optimization or Lean Six Sigma, works better for companies that do manufacturing and have assembly lines (Toyota, Coca Cola, Kellogg, Kraft [...]
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Integrating Digital and Traditional Marketing for Tribal Casinos
Many years ago, I wrote an article slamming phone book advertising in favor of reallocating those budgets to support improved social media and search marketing. [...]
Articles
Can Guest Service Impact be Measured in Dollars and Cents?
Many people believe that guest service is a differentiator in a competitive market, but they don’t know how to build a model to justify the expense of [...]
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Concert and Entertainment Evaluation Sheet
Pricing, touring and availability for concert artists is a confusing world post-Covid. On top of that so many of the large agencies that handle these [...]
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Are You a Duck or an Eagle?
Hello from Big Sky Country , Montana! I have the privilege of working with gaming and hospitality teams across the country, and no matter what [...]
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Top Five Differences Between Teleselling and Telemarketing
What hath Alexander Graham Bell wrought? Oh, that dastardly telephone! It sits there, on your desk, or in your pocket just waiting to be used [...]
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California Nations Indian Gaming Summer Update James Siva
By James Siva Just like the weather, the legislative season is heating up in California. As spring turns toward summer, we find ourselves in the [...]
Gaming Operations
The Slot Floor of the Future: Ask Your Guests!
In this video, TG&H speaks with Oliver Shoemaker – Vice President of Slot Operations, Cache Creek Casino Resort and Sean Evans – Vice President of Marketing, Ainsworth [...]
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All Oklahomans Benefit from Tribal Gaming
In Oklahoma, of the 38 federally recognized tribes, 33 operate governmental gaming operations in accordance with the 1988 Indian Gaming Regulatory Act (IGRA). That framework [...]
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Finding Success in Agritourism
The American Indian Alaska Native Tourism Association’s Cultural Heritage Planner To learn more about AIANTA, visit https://www.aianta.org/ Brick-and-mortar cultural center or museum isn’t necessarily the [...]
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Washington’s Tribes Are Major Contributors to Our State Economy
With the support of gaming revenues, Washington State tribes are on the path to self-reliance. Along the way, we have become major contributors to the [...]
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Best Practices in Casino Food & Beverage
Food and Beverage is one of those unappreciated services in a casino property, but so extremely necessary. Food and Beverage is considered “fuel” for the [...]
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Interview with Sheila Morago, Trade Show Coordinator Oklahoma Indian Gaming Association
What’s new for this year’s OIGA Conference and Trade Show, August 12-14, 2024, in Oklahoma City? Find out in this interview what to expect! The [...]
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HOW IT’S DONE: Nine Things Not to Do When Opening a New Facility
Nothing stays the same in the casino business. There is always something new. It might be a new gaming section, new restaurant, new spa, or [...]
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Seven Casino Marketing Trends for 2024
There is the casino world and there is the rest of the world. The same thing goes for marketing trends. Casino marketing has always been [...]
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Contemporary Enterprise Security
Throughout my career in the gaming industry, I’ve had the privilege of serving in various roles. I started in the slot department, transitioned to the [...]
